Smart Scaling: 3X Revenue on a Fixed Ad Budget
In March 2024, I began managing Meta and Google Ads for Amalfiee Ceramics, which was generating ₹5–8L in monthly revenue with a ₹3–5L ad budget. The objective was clear—increase revenue without increasing spend.
To drive results, I restructured campaigns, implemented high-intent audience targeting and retargeting, ran data-driven creative tests, and optimized landing pages to improve conversions.
The outcome? Monthly revenue grew to ₹15–18L with the same ad spend, and we achieved a consistent ROAS of 3.6–5X—proving that effective scaling comes from strategy, not just budget.
- Google Ads
- Meta Ads
- Bing Ads
- Media Planning
- Social Media Marketing
- Landing Page Optimization
Category
Performance Marketing
Clients
Amalfiee Ceramics
Location
India
Published
March 31, 2025
Project Summery
When I took over the Meta & Google Ads for Amalfiee Ceramics, the brand was generating ₹5-8L per month in sales with an ad spend of ₹3-5L. The challenge? Maximize revenue without increasing the budget.
💡 The Strategy:
✅ Optimized campaign structures for better efficiency
✅ Introduced high-intent audience targeting & retargeting
✅ Data-driven creative testing for better engagement
✅ Improved ad placements & conversion-focused landing pages
🚀 The Results:
💰 Sales scaled to ₹15L per month (3X Growth)
💰 Peak month sales hit ₹18L with the same ₹3-5L ad spend
🔥 Achieved ROAS of 3.6 – 5X consistently!
This project reinforced a key lesson: Scaling isn’t just about spending more—it’s about spending smarter!
