Digital Growth for TIS: Leads & Awareness at Scale
Since August 2023, I’ve led digital marketing for Tula’s International School, aiming to increase brand awareness and generate high-quality leads in a competitive education market.
I executed a full-funnel ad strategy across Google and Meta platforms, including awareness, lead generation, and retargeting campaigns. The approach was tailored to highlight TIS’s strengths as a premier educational institution.
With a ₹10L+ monthly budget, the campaigns successfully boosted visibility and delivered consistent lead flow—proving the power of well-planned digital strategy in the education sector.
- Google Ads
- Meta Ads
- Bing Ads
- Media Planning
- Social Media Marketing
Category
Education Marketing
Clients
Tula's International School
Location
India
Published
May 20, 2025
Project Summery
⚡ Challenge
- Drive brand awareness and generate leads for Tula’s International School, a leading educational institution.
- Operate within a highly competitive education market.
🛠️ Actions Taken
- 📊 Executed a full-funnel digital strategy on Google & Meta Ads
- 🎯 Launched lead generation, brand awareness, and retargeting campaigns
- 🧠 Focused on strategic media planning to optimize ₹10L+ monthly budget
- 📈 Aligned campaigns with TIS’s brand identity to improve engagement and lead quality
🚀 Results & Skills Applied
- ✅ Increased visibility among target audiences
- ✅ Delivered consistent, high-quality lead flow
- ✅ Strengthened overall brand positioning
