Maximizing ROI: Detroit Airport Transport Google Ads Case Study
Working with a USA-based client in the Airport Transportation sector, our primary goal was to generate high-quality leads through online bookings. The client was targeting Detroit as their main service location, and we crafted a customized Google Ads strategy focused on capturing intent-based traffic. The objective was clear — drive calls and direct bookings while maintaining cost-efficiency.
Over the course of the campaign (Sep 2023 – Jan 2024), we refined ad copies, optimized keywords, and implemented conversion tracking to ensure continuous performance improvements. In just the last 30 days alone, the campaign delivered 77 call bookings and 89 confirmed bookings, all on a budget of $2,688. These results reflected not just traffic, but real revenue-driving actions.
The client reported a Return on Ad Spend (ROAS) of over 17x, exceeding expectations and showcasing the power of a data-driven approach to paid ads. This campaign stands as a strong example of how a focused strategy and close performance monitoring can turn a modest budget into outstanding business outcomes.
- Google Ads
- Meta Ads
- Bing Ads
- Media Planning
- Social Media Marketing
Category
Performance Marketing
Clients
Myra Bags
Location
USA
Published
March 31, 2025
Project Summery
🚖 Client: Airport Transportation Services (USA)
📍 Target Location: Detroit, Michigan
🎯 Objective: Lead Generation via Online Booking (Google Ads)💼 Working with this transportation client, our primary focus was to drive high-intent leads using well-structured Google Ads campaigns. With a modest monthly ad budget of $2,688, we set out to maximize bookings and calls while maintaining a strong ROI.
📞 Results in the Last 30 Days:
✅ 77 Call Bookings
✅ 89 Online Bookings
💰 Reported ROAS: 17x+ (as per client feedback)📊 By continuously optimizing ad copies, refining keywords, and implementing conversion tracking, we achieved consistent performance improvements and strong lead quality. Each booking wasn’t just a number—it was a potential customer converted through smart targeting.
🛠️ Key Skills Applied:
🔹 Google Ads Campaign Strategy
🔹 Conversion Tracking Setup
🔹 Keyword & Audience Optimization
🔹 Budget Management
🔹 ROI & Performance Monitoring💡 Takeaway: A well-executed Google Ads strategy, even with a limited budget, can deliver powerful results when it’s focused, data-driven, and continuously optimized.
